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CERAMICA DI VIETRI


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FRANCESCO DE MAIO

CERAMICA DI VIETRI

Handcrafted and hand-decorated majolica tiles reinterpret the historical memory, innovate and create redesigning the ceramic according to new tastes and trends...

 

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Alessandro Mendini. Small Daily Fantasies. 

MADRE Museum - Naples


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Alessandro Mendini. Small Daily Fantasies. Madre Museum, Napoli

majolica wall at the Piccole Fantasie Quotidiane exhibition

that the Madre Museum in Naples dedicates to Alessandro Mendini

 

The masterpiece conceived by Mendini and created by Ceramica Francesco De Maio

for the 2018 Landscape Festival in Capri, becomes part of the permanent collection

of the Madre Museum in Naples.

 

Alessandro Mendini: Piccole Fantasie Quotidiane is the first exhibition in an Italian public museum after his death on February 18, 2019, and the first, in the history of the Madre, dedicated to one of the most important figures in the international panorama of design and architecture of the second postwar period.

Created thanks to a close collaboration with Studio Alessandro Mendini and curated by Gianluca Riccio and Arianna Rosica, the exhibition, open from 31 October 2020 to 1 February 2021, investigates the multidisciplinary nature of Mendini's work and the link between his poetics and culture avant-garde art, with a focus dedicated to his relationship with Naples, a city that has hosted some of his public art interventions. There are three main projects: the design of the Salvator Rosa and Materdei metro stops and the redesign of some key elements as part of the renovation of the Villa Comunale.

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By porously weaving different languages ​​between conceptual experimentation and design and between spatial planning and industrial production, through the rooms of the Madre museum the main theoretical and linguistic passages of Mendini's research are presented following a transversal and diachronic trend - from the decoration conceived as autonomous theme of design and as a narrative around the object to the tension to overcome the linguistic barriers and the rigid disciplines of painting, craftsmanship, design and architecture, up to the need to create a constant dialogue between the top and the bottom, the past and the present, the artistic language and popular culture, the unique piece and mass production.

 

The colorful room in the center of which stands the large wall of majolica invaded by 25,590 tiny brushstrokes in the shape of dots, obviously very colorful, "a la Mendini", is all pink and dedicated to Proust and Pointillisme, always open to the language of the contemporary in this magical encounter between tradition and creativity all Made in Italy.

 

The work of art, a sort of colored nebula with infinite semantic and symbolic values. designed by architect Alessandro Mendini, it was created by the Ceramica di Vietri Francesco De Maio in July 2018 for the third edition of the Capri Landscape Festival.

 

The panel, 280x240cm in size with 20x20cm majolica decorated strictly by hand, piece by piece, by the master decorators of Ceramica Francesco De Maio, thus becomes part of the permanent collection of the Madre, Museum of Contemporary Art Donnaregina, in Naples.

 

Works, prototypes, performance documentation, industrial objects, furnishing elements, drawings and sketches, created by Mendini in the course of over fifty years of activity, will be organized in a sequence of thematic rooms, giving the viewer all the mobility of Mendini's language, marked by a hybrid and interdisciplinary approach to the project constantly poised between expressiveness and functionalism, in which the principle of assembly and the sudden and unexpected combination of materials, measures and historical forms tends to prevail over the principle of synthesis.

Ceramica Francesco De Maio. Hand-decorated majolica tiles.
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